You know the work. Someone else sets the terms.

You’ve spent years building industry know-how. Businesses and organisations need people who understand their industries and can write about them properly. Newsworthy shows you how to turn what you know into freelance PR and business writing, alongside your job and at your own pace.

The free guides are where you start.

Everything you need to start

Seven free guides that take you from what you know to a story a news desk will use. Read them in order, or start where you need to.

1. Get Paid to Write About What You Already Know
Your years in a trade, profession or industry are the starting point, not something to leave behind. This guide shows you how to turn that knowledge into writing other people will pay for.

2. Write Clearly
Grammar and word slips make a reader stop trusting you, and an editor stop reading. This guide covers the mistakes that do the most damage and how to put them right.

3. Newsworthy Press Release Starter Pack
Most press releases fail before a word is written, because the basics aren’t in place. This pack gives you what you need to have in front of you before you start.

4. How to Write a Press Release
A press release has a structure that journalists expect, and the first lines carry most of the weight. This guide takes you through it from the opening line to the last.

5. Why Most Press Releases Fail
Newsdesks bin most of what they receive, and usually for the same few reasons. This guide shows you what those reasons are, so yours isn’t one of them.

6. How to Contact a News Desk
A good story can still be lost by sending it to the wrong person in the wrong way. This guide covers who to write to, what to put in the message, and what to leave out.

7. How to Get Media Coverage
Coverage depends on what a journalist needs, not on what you want to say. This guide shows you how to shape your story around that, so it has a better chance of being used.

The Newsworthy Freelance PR & Business Writing Pack

£24.99 — The complete route in one place.

You've got the experience. Now learn how to offer it as a freelance service.

The Newsworthy Pack brings together the process of finding opportunities, identifying stories, interviewing, writing, approaching publications and working with clients.

It includes practical examples, worksheets, checklists and working documents to help you apply what you learn.

You can get started with the free guides. The Pack is for people who want the whole process organised, with the additional materials to work through it.

Work through it with me

Personal Mentoring is the Pack with me alongside you. You bring the subject you know. We choose your sector, find the story, write the press release, and pitch it to the right publication, with me reading your work and giving you straight feedback at each stage. The Pack is included, and we keep going until your first story is published.

Price: £150, by application

Button: Apply for mentoring

Small print: Full terms are in the Pack. If you’ve already bought the Pack, its price is credited.

Train with a journalist and PR consultant

Patrick Barnham has been both the journalist who decides what gets used and the PR who sends it in. The guides, the Pack and the mentoring show you what an editor wants, so you can use it on your own subject straight away.